Pricing tables are a critical component of any business website that connects potential customers with products and services. At their core, pricing tables are designed to present information clearly and concisely to help users understand and compare plans, features, and costs.
The basic structure typically includes a vertical or horizontal layout with tiers, pricing details, and a list of features. The structure works well for straightforward offerings, but for businesses with unique value propositions or diverse customer needs, a customized or innovative layout can make a significant difference.
The use of toggle tabs, sliders, clear CTAs, contrasting colors, badges, and ribbons can help you make the perfect and unique pricing table you’re looking for. This article compiles 15 pricing table examples showing unique design and layout approaches to help you refine your own.
Airtable
Airtable’s pricing table follows a four-column layout, a relatively common structure among SaaS tools. The inclusion of a “Most Popular” badge for the Team plan immediately draws attention to the recommended option. The table provides a detailed feature breakdown for each plan, with incremental additions as you move up tiers, making it easy for users to understand the value of upgrading. The feature progression is designed to make the Free plan look sufficient for individuals but too limited for any serious team use. Another notable element is how the Enterprise plan avoids listing a price, reinforcing the idea that it offers highly customized solutions. Instead of adding excessive graphics, Airtable keeps the design minimal, using clean dividers and bullet points to maintain clarity.
HubSpot
HubSpot’s pricing table immediately conveys a premium, enterprise-oriented structure by avoiding traditional tiered columns and instead focusing on two high-end options. The table simplifies choices but also forces businesses to reach out to sales for more details, which is a common tactic among B2B companies. The buttons are designed to emphasize action, with “Talk to Sales” being the primary CTA rather than a direct purchase button. Another interesting addition is the “Includes X marketing contacts” section, which subtly introduces a scaling factor to suggest that different plans aren’t just about features but also about the volume of marketing automation capabilities.
Canva
Canva’s pricing table takes a slightly more interactive approach than standard static tables. The toggle at the top allows users to switch between monthly and yearly pricing, a feature that keeps the interface dynamic while also influencing user decision-making. It also includes a unique interactive calculator that allows users to customize pricing based on team size. The table highlights “Features you’ll love” for each plan to make it easier for users to see the value of upgrading. The soft pastel colors and subtle crown icons next to the premium plans ensure the plans remain distinctive and visually appealing.
Pipedrive
Pipedrive deviates from the common three or four-tier pricing tables by offering five separate plans to give users more granular choices. What stands out is how it strategically uses “Most Popular” and “Best Value” labels on two different plans, influencing the way users perceive affordability versus functionality. Another differentiating factor is the inclusion of AI-powered features in the higher-tier plans, making a clear distinction between standard CRM users and those who want advanced automation. The color-coded backgrounds for each plan help improve visual segmentation while keeping the structure simple and easy to navigate.
Podia
Podia takes a minimalist two-column approach, which is significantly different from the multi-tiered structures seen in most pricing tables. The direct comparison between the two plans makes decision-making easy, while the background color contrast ensures users can quickly distinguish between the options. Instead of listing dozens of features, Podia focuses on key differentiators like transaction fees and affiliate marketing access. The “Podia Email” section on the right acts as an embedded upsell, subtly reminding users that email automation is part of the package without making it seem like a separate pricing tier.
SEMrush
SEMrush follows a classic three-tier structure, but what makes it interesting is the presence of a discount toggle for annual savings—a feature designed to nudge users toward yearly commitments. Instead of cluttering the design with too many icons or images, SEMrush keeps the structure text-focused with bold green CTAs, ensuring clarity. The table also uses subtle microcopy such as “or try a custom plan,” which suggests flexibility without explicitly creating another pricing tier. The scalability of keyword tracking and projects per plan is a well-thought-out way to highlight the differences between the plans without overwhelming the reader.
Elementor
The Elementor pricing table uses a vertical layout with five plans. Each plan is clearly separated, with a “Buy Now” button for quick action. The table highlights the number of sites supported and lists key features in a clean, bullet-point format, making it easy to compare plans. The “Popular” badge on the Advanced Solo plan draws attention to the recommended option. The table keeps a clean structure, using color-coded checkmarks and faded-out unavailable features for clarity.
Blocs ultimes
Ultimate Blocks uses a simple three-tier site-based licensing approach. What makes this table effective is its clean and distraction-free design, which avoids unnecessary complexity. The “Popular” label on the middle-tier plan serves as a gentle nudge toward the best-value option. Additionally, the toggle between Yearly and Lifetime pricing at the top adds an extra layer of choice without making the table feel cluttered. The soft pink background with bold red CTA buttons ensures high visibility while maintaining a visually cohesive look.
ActiveCampaign
ActiveCampaign’suses a modern pricing table with interactive features that implements a dynamic contact-based pricing model to let users customize costs based on their needs. The pricing table is organized into four separate plans displayed in a vertical format. Each plan is clearly labeled with its starting price and a “Buy Now” button for quick action. The “Recommended” tag on the Pro plan subtly guides users toward the best-value option. The main table avoids feature listing and provides access to a separate comparison table through a toggle positioned at the left side of the table. The color palette is clean and professional, and the use of blue and gray tones successfully produces a modern and dependable impression. The inclusion of contact limits (e.g., 1,000 contacts) and currency options (USD) adds clarity for global users.
Smash Balloon
Smash Balloon’s pricing structure differs from most tables by offering a combination of bundled and standalone purchases. The “All Access Bundle” sits at the top as a discounted premium offer to create a psychological anchor that makes individual plugin prices seem more reasonable. The grid layout below allows for side-by-side comparisons, making it easy for users to focus on the exact plugin they need without scrolling through too much content. The use of blue and gold price tags for discounts enhances urgency and reinforces the perceived value of the deal.
Figma
Figma’s pricing table takes a team-first approach, focusing on per-seat pricing, which makes sense for a collaborative design tool. The structure of the table is fairly conventional, but what makes it stand out is the integration of “Dev Mode” pricing as a separate consideration rather than bundling it into existing plans. The methodology demonstrates how Figma maintains flexibility for both designers and developers. The Professional plan features the “Free for students and educators” label, which marks accessibility as a key selling point while setting it apart from standard business rates. The use of icons and green checkmarks ensures easy readability without adding unnecessary visual distractions.
Typeform
Typeform’s pricing table is a bit unconventional in such a way that it uses two toggle tabs at the top. The first toggle at the top separates Core Plans from Growth Plans, and the next one makes it easy to choose between Monthly and Yearly pricing. The feature breakdown remains simple, with a “See all features” link under each tier instead of overloading the main table. The design blends soft blues and crisp whites with bold accent colors on buttons and highlights. This mix gives it a fresh, modern vibe while keeping things professional.
ghost
ghost uses a member-based slider that adjusts pricing in real time based on audience size and makes the table more flexible than fixed-tier models. This feature allows businesses to see exactly what they will pay without switching between preset plans. The four-tier structure remains clear, with the active plan standing out through a bold black border. A billing toggle in the top right corner allows easy switching between monthly and yearly plans. Instead of dense feature lists, the layout keeps things spacious, relying on high-contrast typography and a structured card design to maintain clarity without distractions.
ClickUp
ClickUp uses a four-tier structure with a freemium model that makes the Free Forever plan a clear entry point. Each tier builds on the previous one, expanding storage, integrations, and team collaboration tools and clearly labeled with its target audience. A billing toggle in the top right allows switching between yearly and monthly payments, with discounts highlighted. The table stands out with its bold colors, well-spaced sections, and feature lists that grow progressively across tiers.
Tally
Tally keeps its pricing table minimal with a structured layout that feels clean and easy to navigate. The icon-based feature breakdown replaces dense text with visual markers that make scanning effortless while keeping the information clear. A billing toggle at the top allows quick switching between payment cycles, and a subtle discount label encourages long-term commitments without being intrusive. The design avoids clutter by balancing spacing, contrast, and sectioning to guide attention naturally. Instead of overwhelming users with excessive details, it keeps everything digestible without sacrificing clarity.
Conclusion
A well-designed pricing table does more than display numbers; it helps users make decisions with clarity and confidence. The examples in our article show how businesses use structured layouts, interactive elements, and visual contrast to highlight key plans and guide users toward the best choice.
What should you take away from this? A pricing table should be clear, easy to scan, and structured in a way that removes hesitation. The use of toggles, sliders, badges, and well-placed CTAs makes navigation smoother and keeps users engaged. Whether you prefer a traditional tiered model or a dynamic structure, the goal is the same—make comparisons effortless and lead users toward action.
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