How to Build an Amazon Affiliate Website with WordPress

Building an Amazon affiliate website could be a wonderful way to monetize your online presence. If you’re a content writer, you can make commissions by selling Amazon products by writing compelling and SEO-friendly articles over them.

Today, it’s possible for anyone to create an affiliate marketing website with WordPress. In this article, we’ll cover a step-by-step guide on how to build an Amazon affiliate website with WordPress. Let’s dive into it.

How to Build an Amazon Affiliate Website with WordPress

There are several steps involved in the process of creating an Amazon affiliate website with WordPress. They are:

  • Step 01: Choose a suitable niche
  • Step 02: Buy a domain and a hosting package
  • Step 03: Install WordPress on cPanel and connect the domain
  • Step 04: Install a theme and necessary plugins
  • Step 05: Do topical mapping for blog posting
  • Step 06: Apply for an affiliate program
  • Step 07: Install affiliate plugins
  • Step 08: Select products to promote
  • Step 09: Share your posts on social networks

We’ll explain in detail what you have to do in these steps in the following sections.

Step 01: Choose a Suitable Niche

A niche is a specific segment or submarket within a larger industry. For example, within the health and fitness industry, weight loss is a niche. While choosing a niche, people tend to select the highest-paying items.

But remember, you also need to consider if you understand the selected niche products so can write informative content on them. Once you have shortlisted some niches, you must evaluate their market potential.

Google Trends is a free tool you can use to evaluate the market potential of your shortlisted niches.

Use Google Trends to evaluate the market potential of the Amazon affiliate niches

Google Keyword Planner is another free tool that will help you find the queries that users submit online to find products belonging to your niche. There are many other free and paid keyword research tools as well.

Google keyword planner

Step 02: Buy a Domain and a Hosting Package

A domain is the name or address that users will type in their browser to find your website online. For example, amazon.com. A domain consists of two parts: the brand name (amazon) and the extension(.com, .org, etc.)

The .com extension is more suitable for affiliate websites. Plus, make sure your domain address is easy to remember for users. It’s better to avoid special characters, like dots, commas, hyphens, etc., in the domain.

Buy a domain and hosting to set up an Amazon affiliate website

Hosting is an online space where your data (texts, images, database, etc.) will be stored. After people find your website through the domain address, the hosting will present them with the data you have saved on it.

Hostinger, Bluehost, HostGator, and DreamHost are some of the most reliable and secured domain name registrars with hosting providers. Buy a suitable hosting package and a domain name from any of them.

Step 03: Install WordPress on cPanel and Connect the Domain

Each hosting server provides a cPanel with access credentials. Log into your cPanel.

Log into your cPanel

Find the Softaculous Apps Installer and click on it.

Find the Softaculous apps installer

Find WordPress and click on its Install button.

Select WordPress on Softaculous Apps Installer

If you purchase the domain and hosting from the same registrar and server, you’ll be able to connect the domain to the hosting on this page. Do this and initiate installing WordPress.

Select domain and start installing WordPress

Step 04: Install a Theme and Necessary Plugins

A theme determines the overall layout, visual experience, colors, fonts, blog post structure, navigation style, etc., of a website. You’ll find tons of free and premium themes on WordPress repositories.

To find and install free themes, go to Appearance > Add New Theme. You can explore numerous themes there and install the one you like.

Install a theme for your Amazon affiliate website

Once the layout is ready, you need to install several plugins to enhance the functionality of your site. For example, site security, SEO, social media sharing, web design, cache management, and more.

Navigate to Plugins > Add New Plugin. You’ll find thousands of free plugins of different types.

Install necessary plugins for your Amazon affiliate website

Step 05: Do Topical Mapping for Blog Posting

The growth of any affiliate website largely depends on its blog posts. Topical mapping is the process of creating a roadmap of all the potential topics and queries around your niche you will cover through blog posting.

Once the topics and queries are identified, classify them under different categories. These categories could be – what, how-to guide, best equipment, comparison, best practices, etc.

Categories can vary based on your niche. Better if you create it on your Excel sheet so you can see all the topics at once. Google loves to rank those websites that cover a good topical mapping.

Do toppical mapping for Amazon affiliate marketing

Step 06: Apply for an Affiliate Program

After you have published several posts and Google starts indexing them automatically, you can apply to join the Amazon affiliate program. If you apply before the site is ready, chances are your application will be rejected.

Hope your site is ready. Go to Amazon associates and sign up. Your application might be approved in an hour or a few days.

Apply for the Amazon associate program

After you get the approval, you can generate Amazon affiliate links. Here’s a post on how to add Amazon affiliate links to WordPress websites.

Step 07: Install Affiliate Plugins

If you actively maintain the affiliate site for at least six months, thousands of affiliate links to hundreds of products are supposed to be added to your site. Manually handling them and their information is a daunting task.

Using an affiliate plugin can make these tasks easier through automation. Once Amazon changes the product information, like price, stock, and images, the same will automatically be changed on your site.

This will allow you to focus more on curating more content and promoting them. Take a look at some of the best Amazon affiliate plugins and choose the one you like.

Step 08: Select Products to Promote

Hope all the technical parts are done. Your site is now ready to publish content promoting Amazon products. Go to the Amazon website. Type your niche or related product names in the search box.

Relevant products will appear on the search result page.

Select Amazon products

Go to the product page and explore its information in detail so you can write authentic content on it.

Explore Amazon products to create affiliate content

Here again, you can use keyword research tools like the Google Keyword Planner to select profitable Amazon products. You can also find other relevant keywords to write SEO-optimized content to gain more traffic.

Use Google keyword planner to select Amazon products

Step 09: Share Your Posts on Social Networks

Your site works, topical mapping is okay, and affiliate membership is approved. Now what? It’s the time to start writing SEO-friendly, informative, and compelling blog posts.

Share them on social platforms like Facebook, X, Linkedin, Quora, Reddit, etc. You can also send newsletters to verified subscribers through email. Thus, you can bring additional traction alongside organic reach.

You can use the social share blocks of the Ultimate Blocks plugin to execute this task easily.

Use the social share blocks of the Ultimate Blocks plugin

Get Ready to Build Your Amazon Affiliate Website!

We are at the end of today’s tutorial. What we can say here is that creating an affiliate website isn’t much different than creating any other website using WordPress.

What makes it unique from other websites is its content, monetization, niche focus, and link management strategies. We’ll keep covering more informative and helpful guides on affiliate marketing in our future posts.

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