Schema is structured data added to your website’s code to aid search engines comprehend your content better. Without schema, search engines can only rely on text and context to guess the meaning of your content.
While adding schema won’t automatically make your site rank higher, it offers indirect SEO benefits that can improve visibility and engagement. FAQ Schema is a structured data format specifically designed to highlight questions and answers on your page and allows search engines to display them directly in search results as accordion-style dropdowns.
Even though Google now limits FAQ-rich snippets to authoritative sites, you can still benefit from adding FAQ Schema as it improves your content structure, boosts the clarity of your page for search engines, and prepares your site for any future changes in search algorithms.
Now, let’s explore how to implement this powerful tool.
- Why Use FAQ Schema?
- Steps to Add FAQ Schema in WordPress
Why Use FAQ Schema?
FAQ Schema remains valuable because it organizes your content for better indexing and prepares your site for evolving search technologies. Here’s why you should consider using it:
- Easier for Search Engines: Makes your FAQs easier for search engines to interpret and categorize.
- Cross-Platform Visibility: Supports search engines like Bing and tools like voice assistants, which still display FAQ-rich snippets.
- Ready for Future Updates: Prepares your content for potential changes where FAQ-rich results might return widely.
- Better Indexing: Ensures search engines properly index your FAQs, which can boost visibility indirectly.
- Supports Other Tools: Helps integrations and AI-driven tools extract your FAQ data for user interactions.
Steps to Add FAQ Schema in WordPress
Ultimate Blocks is the right tool for adding FAQ Schema as it generates the required schema automatically. It is simple to use and allows you to create FAQs that fit naturally into your website’s design.
Step 1: Install Ultimate Blocks
In your WordPress dashboard, go to the plugin area and select Add New. Use the search field to look for “Ultimate Blocks.” Once the plugin appears, click to install it and activate it once the installation finishes.
Step 2: Add the Content Toggle Block
Open the post or page where you want to add FAQ content. In the Gutenberg editor, click the Add Block (+) button and search for “Content Toggle”. Insert the block into your page.
Step 3: Enter Questions and Answers
When you add the Content Toggle block, it will stay closed. Click the arrow icon to open it. In the Panel Title box, type the question, and in the Panel Content box, write the answer.
Step 4: Add or Delete Panels for More FAQs
To add more questions, hover over the Content Toggle block and click the plus (+) button at the top to add a panel above or at the bottom to add one below. Repeat this process for each question and answer you want to include.
You will also see a small cross icon (X) on the top-right corner of the panel. If you want to delete a specific panel, click on it.
Step 5: Enable FAQ Schema
Select the Content Toggle block again and open the Block Settings from the right-hand sidebar. Now, look for the FAQ Schema feature from the dropdown. Switch it on to activate the FAQ Schema for the block. If you don’t need the schema, you can turn it off using the same toggle.
Step 6: Customize the FAQ Section (Optional)
Click on the Content Toggle block again to see its settings in the sidebar. From the General Settings, you can change the heading tag, toggle state (collapsed or expanded), and add a search option if you upgrade to the pro version. From the Style Settings, you can update colors for the container, title, and icons, decide to have a border or not, pick different toggle icons, and move their position and overall dimension. Make any changes you need, but ensure the FAQ Schema option is turned on.
Once you’ve finished customizing your FAQ section and ensured the FAQ Schema is enabled, click Save, Update, or Publish (depending on the status of your page) to apply the changes.
Step 7: Verify Your FAQ Schema
After saving or publishing your changes, it’s time to ensure that the FAQ Schema is working properly. Open the Google Rich Results Test and paste the URL of the page where you added the FAQ section. Afterward, press Enter or click on the Test URL button.
It will take a few minutes to test the URL, and once it’s done, check if “FAQ” appears under the Detected Structured Data. If it’s valid, the schema is successfully applied and ready for search engines to process.
Frequently Asked Questions (FAQs)
What is FAQ Schema, and how does it work?
FAQ Schema is structured data that organizes FAQ content in a way search engines understand. It allows FAQs to appear as interactive dropdowns directly in search results.
Why should I use FAQ Schema?
It helps organize your content better and increases the chances of your FAQs appearing in search results.
Can FAQ Schema improve my site’s SEO?
While it doesn’t directly impact rankings, it increases visibility and improves click-through rates by making your content stand out in search results.
How do I know if FAQ Schema is working on my site?
Use the Google Rich Results Test to check if your FAQ Schema is valid and recognized by search engines.
Does FAQ Schema guarantee rich snippets in Google search?
No, Google decides whether to display rich snippets based on content relevance and site authority.
Why is Ultimate Blocks a good option for FAQ Schema?
It automatically adds FAQ Schema to make it simple for you.
Conclusion
FAQs give users clear answers in one place, making their experience smoother. FAQ Schema organizes this information in a way that search engines understand clearly and increases the chances of your FAQs appearing in search results. When preparing your FAQ section, think about the questions users are likely to search for. Answer them clearly, stay concise, and organize the section in a logical way.
Ultimate Blocks makes this process incredibly straightforward. Its built-in schema functionality ensures your FAQs are ready for search engines without the need for additional tools. However, there are other plugins that might suit specific needs better, and our guide on the Best FAQ Plugins for WordPress is a great place to explore those options.
